Group vs. Individual Travel in China [Infographic]

Escorted group tours have been a big part of Chinese travel, both outbound and domestic, since the country’s post-1979 reform and opening first made it easier to travel. But in recent years, anecdotal evidence indicates that travelers from the mainland are abandoning these groups for free and independent travel. See the infographic below for more details on this current consumer trend.

(Click the infographic to view in a new window and enlarge.)

Learn more about – or purchase – the source publication, Phocuswright's China Unbounded: The Rapid Rise of China's Outbound Millions. The report provides an unprecedented look at Chinese travelers' behaviors and motivations across the travel life cycle, from destination selection to in-destination purchases and everything in between.