Get Inside the Mind of an Airbnb Renter

Many hoteliers believe Airbnbs and hotels appeal to two different types of travelers. After all, these accommodation choices offer very different experiences. However, recent Phocuswright research strongly suggests that it is becoming quite common for travelers to have preference for both Airbnb and traditional lodging.

Airbnb renters, like most travelers, are open to a wide variety of accommodation options when planning trips – not just Airbnbs. In fact, 40% of travelers who stayed in an Airbnb over the past two years considered midscale hotels before their last Airbnb rental. A third considered upscale/luxury hotels. But in the end, all of these travelers chose to book with Airbnb – revenue that could have possibly ended up in different hands had hoteliers convinced them otherwise.

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Many questions loom over what ultimately drives travelers to choose Airbnb over other lodging options. Purchase Phocuswright's new report, From Hotels to Homes: Opening the Door to the Airbnb Traveler, for an unprecedented view of the Airbnb consumer and their motivations for opting against traditional accommodations.