Private accommodation renting is on an absolute growth tear. Back in 2010, only 8% of U.S. leisure travelers rented a private home, apartment or room while on vacation. In 2014, that figure jumped to 25%. No one can argue that Airbnb is at the heart of the recent swell in renting. The sharing economy pioneer built the business model, brand the technology that connected hosts and renters like never before – and helped bring private accommodation rentals into the mainstream.
Phocuswright's From Hotels to Homes: Opening the Door to the Airbnb Traveler offers an unprecedented view of the Airbnb consumer – exploring who’s renting with the brand, why and how often. The study also takes a deep dive into the traveler’s last Airbnb rental experience, revealing facets about their trip such as what motivated them to rent, where they stayed and for how long, their experiences with hosts, overall satisfaction and much more.
Research highlights include:
- An examination of business travel with Airbnb
- Insight into general renting behavior, including rental incidence and demographics, trip frequency and duration and travel party composition
- An analysis into why renters choose to stay in a private accommodation
- How travelers tend to plan and book
Purchase Phocuswright's From Hotels to Homes: Opening the Door to the Airbnb Traveler for essential information on Airbnb's impact on the travel industry and insight into understanding the Airbnb consumer.
- Overview, Methodology and Research Highlights
- Research Highlights
- General Renting Behavior
- Airbnb Leisure Incidence
- Airbnb Trip Frequency and Duration
- Travel Party Composition
- International Travel and Destination Type
- Spending, Room Types and Other Trip Components
- Planning and Booking (Leisure)
- Trip Motivation
- Airbnb vs. Other Options
- Shopping and Booking
- The Airbnb Experience
- Interaction With Hosts
- Airbnb-ers Rate Their Last Stay
- Airbnb for Business
Phocuswright fielded an online consumer survey between August 28 and September 7, 2015 through Global Market Insite, Inc. targeting the general U.S. adult population that has Internet access and travels for leisure.
To qualify for participation in the study, respondents had to indicate that they have stayed in an Airbnb for a leisure or business trip at least once in the past two years. Respondents who qualified are referred to as Airbnb leisure and business renters. Phocuswright received 756 qualified responses (303 leisure and 453 business). A total of 11,093 general leisure travelers were surveyed to obtain baseline metrics about Airbnb renters and non-Airbnb renters. The error interval for analysis is +/-5.7% at a 95% confidence level for leisure Airbnb renters, and +/-4.7% at a 95% confidence level for business Airbnb renters.