Mobile in U.S. and European Markets - Beyond a Uniform Strategy

Summary

Mobile platforms are opening new avenues to travel consumers and enabling companies to engage travelers in real time, wherever they may be. However, a misguided mobile strategy can cost companies dearly in terms of share, particularly during the early, high-growth stage of consumer adoption. This article examines consumer preferences, demographics, macroeconomic data, and other variables across four of the world?s most lucrative online travel markets — France, Germany, the U.K. and the U.S. — and highlights the similarities in, differences between, and drivers of their mobile trends. Questions? Contact our experts: +1 860 350-4084 x501