The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015

Summary

Advertising has undergone a massive shift over the last 15 years. Multiple channels and new technologies offer travel companies unprecedented reach in their quest for new customers. Mobile, social, video and search are among the many ways brands are influencing consumers throughout the travel life cycle. Track the evolution of the online ad industry and learn how travel suppliers and intermediaries are allocating their ad dollars in this complex matrix of online and offline media.

FREE presentation deck and audio recording of the August 6, 2014 webinar with report purchase (download link is sent in your report purchase confirmation).

Phocuswright's The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015 explores the impact of mobile and other new technologies on the travel advertising landscape. This groundbreaking report reveals the size of the travel advertising market in the U.S. and examines the trends, practices and budget allocations of U.S. travel industry advertising spending from 2011 to 2015.

The report examines:

• How various segments within the travel industry (airline, cruise, DMO, hotel, OTA and other) are allocating their advertising dollars
• How much is spent on traditional offline channels (e.g., TV, print, out-of-home and radio) vs. online (e.g., search, video, social, referral, metasearch, display)
• How mobile and the rise in digital ad spend will impact the advertising landscape over the next two years
• Allocation by device, such as desktop, smartphone and tablet
• Trends in general search, metasearch, social, online video, and more
• How advertisers are dealing with the attribution dilemma
• The role of Big Data and programmatic tactics

Purchase The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015 for more analysis on travel advertising spend.

PROJECT SPONSORS AND PARTNERS
Amadeus IT Group S.A.
California Travel and Tourism Commission
eCornell
DMAI
Expedia Media Solutions
The Florida Keys and Key West Tourist Council
Google Inc.
Greater Ft. Lauderdale CVB
HSMAI
Northstar Travel Media LLC