Public Online Travel Roundup, Full Year 2020
2020 proved to be a landmark year of struggle for OTAs and metasearch sites worldwide, arguably the most challenging year on record. Across the board and across the globe, major players saw their gross bookings dashed. With the challenges of COVID-19, OTAs faced booking disruptions, cancellations, travel restrictions and lack of clarity regarding recovery. Many cut advertising spend as a result. Amidst the turmoil, new and alternative models (like short-term rental platforms and subscription services) staved off the greatest losses.
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