Private Accommodation in Europe: 2010-2020

Private Accommodation in Europe: 2010-2020 Published September 2017 Analysts: Douglas Quinby, Mark Blutstein, David Juman, Bing Liu, Friederike Winkowski, Deepak Jain


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In just five years, Europe’s private accommodation marketplace has witnessed explosive growth. Renting is common among European travelers, and a surge in bookings has fueled growth of online distribution platforms. At the same time, a new generation of owners and hosts are getting into the rental game. This report provides a comprehensive view of the state of rentals in Europe, including:

  • Market sizing and projections for Europe’s private accommodation landscape
  • In-depth analysis of key online players and their position in the marketplace
  • Extensive insights on European travelers’ attitudes toward renting, rental trip planning, purchasing and satisfaction
  • A competitive assessment of rentals vs. other forms of accommodation and their impact on hotels
  • Insights on homeowners and hosts, examining their motivations for renting, their methods, and segmentation by primary versus secondary residence rentals

Renting is now a solid mainstream accommodation option for European travelers. Purchase Private Accommodation in Europe: 2010-2020 for key insights into how this dynamic marketplace has evolved, and where it’s heading.

  • Introduction
  • Key Findings
  • Methodology
  • Size of the European Rental Marketplace
  • The European Rental Traveler
    • Attitudes Toward Renting
    • Trip Planning and Booking
    • The Rental Trip
  • The Brave New Rental Owner
    • RBO vs. VRMC Use
    • Rental Property Marketing & Promotion
  • Rental Traveler Demographics
  • Partners
  • Sponsors
US $995 
CA $1,310 • £777 • €901
FREE for Open Access Subscribers
Add to Cart