Online commerce in the Middle East is still in the early stages of development, but the region's travel industry is growing fast, both online and off. A predominantly young population is increasingly well-educated, comfortable with technology and excited about living a modern lifestyle – factors that make the Middle East ripe for travel market growth. Travel dynamics differ across the region's individual countries, where technology and e-commerce adoption vary widely.
Phocuswright's Middle East Online Travel Overview provides market sizing and forecasts for the Middle East's total and online leisure/unmanaged business travel markets from 2010-2014. The report highlights key trends and developments shaping the region's travel and tourism industry, with insight into the unique dynamics influencing travel growth in the United Arab Emirates (UAE), Qatar, Saudi Arabia, Egypt and the rest of the Middle East.
- Total market and online leisure/unmanaged business travel bookings for 2010-2014
- Segmentation for four major Middle East markets: United Arab Emirates (UAE), Qatar, Saudi Arabia, Egypt
- Bookings by major travel product segment – air, hotel and car rental – along with analysis of segment drivers and dynamics
- Comparison of supplier-branded websites and online travel agencies (OTAs), including key players, bookings and projected growth rates through 2014
- Role of traditional travel agencies
- Analysis of technology, e-commerce and social media adoption
Purchase Phocuswright's Middle East Online Travel Overview to gain insight into emerging opportunities in the diverse Middle East travel market.
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- Key Findings
- Research Background and Methodology
- Market Size and Structure
- Traditional Airlines
- Low-Cost Carriers
- Car Rental
- Online Travel Agencies
- Traditional Travel Agencies
- Technology Trends
- Online Payment and Credit Card Use
- Online Marketing Tests the Waters
- The Real Social Media Revolution
- Search and Metasearch
- Paving the Way for Mobile
- Deals Deals Deals!
- Luring Business Travelers
In this report, Phocuswright presents findings from its 2011 and 2012 research on the leisure and unmanaged business travel markets in the Middle East (see Figure 2). Estimates and projections in Phocuswright's Middle East Online Travel Overview focus on 10 countries chosen on the basis of the size of their travel markets and the relative maturity of their online travel activity, with special attention to four major markets: the United Arab Emirates, Qatar, Saudi Arabia and Egypt. Total market figures also include statistics for Syria, Lebanon, Bahrain, Kuwait, Oman and Jordan, collectively referred to as the "Rest of the Middle East."
Specifically, the objectives of the study for Phocuswright's Middle East Online Travel Overview are to:
- Provide overall sizing of the total and online Middle East leisure/unmanaged business travel markets, as well as detailed analysis of several key markets
- Provide sizing and comparison by travel product segment, booking channel and country market
- Highlight key trends influencing the market
- Track general and travel-related technology adoption and examine the interplay between technology, travel behavior and development of the travel market
- Forecast market growth and trend outcomes in the near to medium term
For this study, Phocuswright designed a comprehensive set of targets for 50+ in-depth interviews with executives who represent:
- Suppliers: Airlines, hotels and car rental companies
- Intermediaries: Traditional and online travel agencies, aggregators and global distribution systems
- Technology and media companies: Booking and metasearch engines, social networks, user-generated reviews sites, general search engines, travel guides and mobile providers
Unless otherwise indicated, all Internet sales are based on gross bookings – that is, the total transaction value of products sold online in the Middle East – for leisure and unmanaged business travel sites (i.e., consumer-facing websites that sell to individuals, including unmanaged business travelers purchasing outside of corporate travel policies). They also include sales from non-Middle East travel suppliers that are transacted via Middle East-based OTAs. All financial information is based on data obtained from company interviews or publicly available financial reports. Estimates and projections are based on executive interviews, third-party information, web traffic results, economic indicators, market trends and Phocuswright analysis. Phocuswright market size estimates and projections are based on the local market results of pan-Middle East OTAs, the results of local OTAs, and total gross sales reported by local suppliers. Data is actual for 2010-2011 and projected for 2012-2014.
Total percentages may not always equal 100% due to rounding. Non-hospitality suppliers' online sales are assigned to the market in which the supplier is headquartered or has the domain (in the case of OTAs). Hospitality suppliers' gross bookings are based on revenues generated by properties in the country's source market. Room revenue for hotels and guesthouse/bed and breakfast (B&B) establishments are included. All currencies are in U.S. dollars (US$) and converted at the average rate for the period they represent. References to the "travel market" are understood to cover the total travel market, and "traditional travel agencies" refers to principally offline travel agencies.