Italian Online Travel Overview Twelfth Edition

Summary

Visitors continue to flock to Italy for its cultural icons, scenic coasts and luxury shopping. The country's travel market will grow 4% in 2016 to €21.8 billion, and experience steady 3-4% annual increases to reach nearly €25 billion in 2020. Travelers are increasingly using online channels to book less complex trips that include direct flights. Online gross bookings will jump 10% in 2016.

Phocuswright's Italian Online Travel Overview Twelfth Edition provides data, analysis and insight into the Italian travel industry, and projects future performance through 2017. The report covers Italian travel market dynamics, and contains detailed information on all key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.  

Topics include:

• Size of the Italy travel market
• Market forecasts through 2016
• Mobile bookings by segment
• Distribution patterns by segment and channel
• In-depth analysis of all major travel supplier segments
• Trends among key travel companies

Purchase Italian Online Travel Overview Twelfth Edition for a comprehensive picture of the Italian online travel market, delivering data and analysis essential to any travel company competing in Europe.

ALSO AVAILABLE

• France
• Germany
• Scandinavia
• Spain
• U.K.
• Comprehensive European Overview Report (includes all country reports)