German Online Travel Overview Twelfth Edition

Summary

Germany's travel market will maintain its position as one of the largest in Europe as gross bookings rise 3% to €59 billion in 2016 – a growth rate that will continue for the next four years. By 2020, the country's travel market revenue will reach €65.9 billion. Online travel revenue will jump 6% to €25.2 billion in 2016, with penetration climbing slightly to 43%, trailing the European average of 49%.  

Phocuswright's German Online Travel Overview Twelfth Edition provides data, analysis and insight into the German travel industry, and projects future performance through 2020. The report covers German travel market dynamics, and contains detailed information on all key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
 
Topics include:

• Size of the German travel market
• Market forecasts through 2020
• Mobile bookings by segment
• Distribution patterns by segment and channel
• In-depth analysis of all major travel supplier segments
• Trends among key travel companies

Purchase German Online Travel Overview Twelfth Edition for a comprehensive picture of the German online travel market, delivering data and analysis essential to any travel company competing in Europe.

ALSO AVAILABLE

• France
• Italy
• Scandinavia
• Spain
• U.K.
• Comprehensive European Overview Report (includes all country reports)