Italian Online Travel Overview Ninth Edition
Phocuswright's Italian Online Travel Overview Ninth Edition provides data, analysis and insight into the Italian travel industry, and projects future performance through 2015. The report covers Italian travel market dynamics, and contains detailed information on key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
Italy remains among the world's most popular tourist destinations, but the country's economy has wreaked havoc on the overall travel market. Despite the hurdles associated with sluggish domestic demand, the Italian travel market could be headed for a turnaround in 2014. Plateauing unemployment rates and a broader economic recovery in Europe will relieve Italy's struggling hotel segment. At the same time, Italian travelers will continue moving to web and mobile channels. By 2015, 36% of leisure and unmanaged business travel will be booked online.
European Market Overview
Also included with Phocuswright's Italian Online Travel Overview Ninth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2015 for key industry channels (OTAs, suppliers) and segments (air, hotel, car rental, tour operators and rail), as well as major markets (France, Germany, the U.K., Italy, Spain and Scandinavia). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective. The report also features mobile market sizing and forecasts, providing rich insight into the growing influence of smartphones and tablets.
Download Phocuswright's Italian Online Travel Overview Ninth Edition for a complete analysis of the Italian online travel space, including market sizing, key suppliers and intermediaries, trends and projections.
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