Global Online Travel Overview Second Edition
SummaryOnline travel is no longer the domain of wealthy nations with pervasive computer and Internet access. Today, any traveler with a computer, tablet or mobile device can make an online transaction – from just about anywhere. As online penetration gains slow in more mature markets such as the U.S. and U.K., travel companies are looking to emerging regions for the next wave of growth.
Phocuswright's Global Online Travel Overview Second Edition provides a roadmap to help prioritize global online travel opportunities, comparing growth in four regions: Europe, the U.S., Asia Pacific and Latin America. The report features market sizing and growth forecasts through 2012 for the total travel market and the online leisure/unmanaged business category. Other key topics include:
- Global market share by region
- Online travel penetration and regional growth potential
- Analysis of supplier-intermediary dynamics and variation by region
- Market trends for key countries in each region
Despite cultural and technological challenges, more and more consumers prefer to book online and seek the opportunity to do so. Purchase Phocuswright's Global Online Travel Overview Second Edition to understand the complex growth dynamics shaping the global online travel market.
Note: The market sizing and projections for Japan in this report have been built upon market data collected before March 2011 as part of Phocuswright's Asia Pacific Online Travel Overview. In response to the devastating earthquake and resulting tsunami that occurred in Japan on March 11, Phocuswright will provide all report purchasers with a separate update on Japan and the Asia Pacific region in the second half of 2011, including updated market size and forecasts.
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