German Online Travel Overview Ninth Edition
Phocuswright's German Online Travel Overview Ninth Edition provides data, analysis and insight into the German travel industry, and projects future performance through 2015. The report covers German travel market dynamics, and contains detailed information on key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
Germany remains Europe's bright star during the region's fragile and uneven economic recovery. As Europe's largest travel market, Germany holds significant growth potential for online travel agencies. Germans have been slower to adopt online channels, but the market is quickly evolving with the introduction of mobile booking platforms' greater emphasis on dynamic personalized travel arrangements. By 2015, 43% of leisure and unmanaged business travel will be booked through online channels.
European Market Overview
Also included with Phocuswright's German Online Travel Overview Ninth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2015 for key industry channels (OTAs, suppliers) and segments (air, hotel, car rental, tour operators and rail), as well as major markets (France, Germany, the U.K., Italy, Spain and Scandinavia). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective. The report also features mobile market sizing and forecasts, providing rich insight into the growing influence of smartphones and tablets.
Download Phocuswright's German Online Travel Overview Ninth Edition for a complete analysis of the German online travel space, including market sizing, key suppliers and intermediaries, trends and projections.
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