European Tour Operator Business Strategies and Technology Approaches

European Tour Operator Business Strategies and Technology Approaches Published May 2012 Analysts: Ralph Merten, Christin Haensel

 

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Intensified competitive pressures in a dynamic marketplace, combined with changing consumer behavior, continue to shape European tour operator strategies, especially online. Fierce competition between online travel agencies (OTAs) such as Germany's Unister group (with brands including Ab-in-den-urlaub and Fluege.de), HRS.de (hotel portal) and Trivago.de (hotel metasearch engine) – which often bid on the same keywords and incorporate traveler reviews – make it difficult to increase brand awareness among consumers.

  • Introduction
  • Tour Operator Strategies and Technology Approach
    • Distribution Technology
    • Distribution Solutions
    • Virtual Tour Operators
    • Product Differentiation
    • Technology Constraints
    • Major Technology Platforms
  • Online Marketing Strategy
    • Mobile Travel Solutions
  • Travel Agency Technology
  • Social Media Strategy
  • Future Outlook
US $450 
CA $592 • £344 • €396
FREE for Open Access, Global, Innovation and European Subscribers
Add to Cart