Individual Reports

Individual Reports

Phocuswright's vast library of research spans the entire travel, tourism and hospitality industry around the globe. Our research is presented via long-form reports, decks, data products and interactive charts.

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Individual reports available for purchase without an Open Access Subscription:

    Is the Mobile Web Dead? The State of Travel Apps in 2017
    ArticleIs the Mobile Web Dead? The State of Travel Apps in 2017
    Published: April 2017
    Consumers are spending more and more time in fewer and fewer apps, and with good reason: Apps provide...
    Article
    Japan Online Travel Overview Ninth Edition
    ReportJapan Online Travel Overview Ninth Edition
    Published: April 2017
    Japan is the second largest travel market in Asia Pacific, and one of the region’s most established...
    Report
    U.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
    ReportU.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
    Published: March 2017
    The U.S. online accommodations marketplace is a crowded category, with a wide range of travel...
    Report
    Referral Trends in Online Accommodation: Google’s in Charge
    ArticleReferral Trends in Online Accommodation: Google’s in Charge
    Published: March 2017
    For travel players competing for accommodations shoppers, the battle for website visitors often begins...
    Article
    The Battle for Lifetime Value: Customer Loyalty in Online Accommodation
    ArticleThe Battle for Lifetime Value: Customer Loyalty in Online Accommodation
    Published: March 2017
    Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While...
    Article
    Online Accommodation Brand Analysis: Traffic & Conversion
    ArticleOnline Accommodation Brand Analysis: Traffic & Conversion
    Published: March 2017
    While the travel industry pays close attention to channel differences and competitive dynamics,...
    Article
    Metasearch: Hotel Path Traffic
    ArticleMetasearch: Hotel Path Traffic
    Published: March 2017
    Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of...
    Article
    U.S. Mobile Shopping and Booking
    ArticleU.S. Mobile Shopping and Booking
    Published: March 2017
    Millennials and mobile have charmed travel marketers. The two practically go hand in hand, and their...
    Article
    Private Accommodation: Traffic & Conversion
    ArticlePrivate Accommodation: Traffic & Conversion
    Published: March 2017
    Private accommodation has exploded over the past few years, bringing alternative lodging options into...
    Article
    Hotel Suppliers: Traffic & Conversion
    ArticleHotel Suppliers: Traffic & Conversion
    Published: February 2017
    In an effort to regain some market share from leading OTAs, major hotel brands have introduced...
    Article
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