India Online Travel Overview Eighth Edition: Lodging and Mobile Elevate the Market

India Online Travel Overview Eighth Edition: Lodging and Mobile Elevate the Market Published July 2015 Analysts: Chetan Kapoor, Coney Dongre, Deepak Jain, Maggie Rauch


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After a difficult year, India's travel market has overcome its economic hardships and is thriving. Thanks to reduced global oil prices, lower interest rates and foreign investments, India's economic growth is back on track – right alongside its travel market. The country has seen double-digit growth in all transportation segments, the development of heritage sites and new tourist trains to pilgrimage sites. By 2017, total travel gross bookings will grow 37% over 2014, and online bookings will grow even faster.  

Phocuswright's India Online Travel Overview Eighth Edition: Lodging and Mobile Elevate the Market presents market sizing and projections for India's online leisure and unmanaged business travel market from 2013 – 2017. The report features rich analysis of the Indian travel market, with coverage of online versus offline bookings, bookings by travel segments, supplier-direct versus intermediary bookings and more.

Highlights include:  

  • Total market and online leisure/unmanaged business travel bookings for 2013 – 2017
  • Mobile travel gross bookings for 2013 – 2017
  • Analysis of major travel product segments – air, hotel, rail and car rental
  • Discussion of the online travel agency (OTA) landscape, including key players, recent developments and the relative influence of local versus global OTAs
  • Macroeconomic factors impacting the Indian travel market – gross domestic product (GDP), oil prices and exchange rate volatility  

Purchase Phocuswright's India Online Travel Overview Eighth Edition: Lodging and Mobile Elevate the Market and arm yourself with the information and insights you need to tailor your marketing and business plans to this dynamic travel market.

  • Key Findings
  • Introduction
  • Methodology
  • Indian Travel Market: Onwards and Upwards
    • Airlines
    • Rail
    • Hotels
    • Car Rental
    • Packaged Travel
  • Online Travel Growth Shows No Signs of Cooling Off
    • Suppliers Lead, But OTAs Are Winning the Battle
    • OTAs in Focus: Marketing Activities Gain Steam
    • Metasearch Takes Aim at Hotels
  • Mobile First, Mobile Always

India Online Travel Overview Eighth Edition presents market sizing and projections for the Indian total and online leisure and unmanaged business travel markets for 2013-2017. Figures for 2013-2014 are based on actual company results, with select projections for 2014. Market sizing for 2015-2017 is based on projections. Estimates and projections are for gross bookings - the retail value of travel sold after cancellations.

Airline sizing excludes other revenue - e.g., freight, ancillary sales and cancellation charges. Hotel figures are based on room revenue. For India only, car rental figures are based on branded rental and chauffeur-driven revenues. This calculation does not account for the broader, unbranded market due to high fragmentation and lack of government data. Rail figures are based on passenger ticket revenue. All figures have been adjusted from fiscal year to calendar year and may differ from actual data reported by companies. Totals in charts may not always equal 100% due to rounding.

Supplier revenue is attributed to the market where the company is based or headquartered. For example, 100% of Jet Airways' passenger revenue is attributed to India.

Both leisure and unmanaged business travel services are included in online travel market sizing and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel. Unmanaged business travel refers to all air, car and hotel expenses associated with business travel in firms that do not have travel policies dictating channel, type of travel, supplier or fare/rate uses. Corporate online booking systems are excluded from this analysis. This report does include corporate travel bookings in the total travel market figures and in the total revenue for each segment. However, it does not directly address the size and dynamics of the corporate travel market, except to the extent that they shape key trends in the size and development of the total and online travel markets. Some corporate bookings made through leisure channels, such as OTAs and supplier websites, may be included in online totals because of the difficulty in distinguishing these bookings from leisure sales.

Phocuswright defines online travel as travel services paid for online by credit/debit cards, Internet banking, electronic wallet or other means. Travel that is researched online but booked offline using telephone numbers on provider websites is, wherever possible, excluded from online gross bookings figures.

Indian Online Travel Overview Eighth Edition also includes mobile travel market sizing for 2013 and 2014 and projections for 2015-2017. Sales from both the mobile web (smartphones and tablets) and applications are included in mobile gross bookings.

Phocuswright built its estimates and forecasts from interviews with more than 100 travel executives across the Asia Pacific (APAC) region regarding their companies' Internet sales, marketing and technology investments, challenges, strategies and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. Phocuswright also considers historical growth and economic trends when developing its forecasts and reviews public filings of listed companies, government statistics and data from select third-party sources.

Market sizing is presented in both local currency - Indian rupees (₹) - and in U.S. dollars (US$). Local currency is converted at the average rate for the period represented. References to the "travel market" indicate the total travel market, and "traditional travel agencies" refers principally to offline travel agencies. "Online penetration" denotes the percentage of travel gross bookings transacted online, and "Internet penetration" denotes the percentage of people with Internet access.

US $995 
CA $1,277 • £715 • €816
FREE for Open Access, Global and Asia Pacific Subscribers
Add to Cart