Research Topics
Region: Europe
Europe Research
Explore Phocuswright's latest research on Europe including market overview and sizing, destinations, technology and consumer trends.
ArticleEvolving Customer Journeys Transform Travel Marketing
Published: December 2024
The customer journey in travel marketing has transformed dramatically over time, reflecting broader...
Article
ReportThe State of Travel Startups 2024
Published: November 2024
Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
Report
ArticleHow the EU Digital Markets Act (DMA) Will Impact Travel
Published: September 2024
This research examines the impact of the EU Digital Markets Act (DMA) on the travel industry, focusing...
Article
ReportThe State of Global Travel Payments 2024
Published: August 2024
Phocuswright’s The State of Global Travel Payments 2024 is the result of a comprehensive research...
Report
ReportGlobal Travel Market Report 2024
Published: July 2024
Phocuswright’s Global Travel Market Report 2024 provides comprehensive market sizing and projections...
Report
ReportItaly Consumer Travel Report 2024
Published: July 2024
Travelers in France are still value travel spend highly Despite economic challenges, travel and...
Report
ReportFrance Consumer Travel Report 2024
Published: July 2024
The number of French travelers has reached a new high. Travel incidence also grew across all age...
Report
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ArticleTrue Automated AI in Travel Is Coming
Published: June 2024
The landscape of generative artificial intelligence (GenAI) has profoundly shifted since the debut of...
Article
ReportSpain Consumer Travel Report 2024
Published: May 2024
This report, based on a comprehensive survey of Spain travelers and those who plan to travel in the...
Report
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ReportSustainability in Travel Report 2023
Published: November 2023
Phocuswright’s Sustainability in Travel Report 2023 is a comprehensive consumer research study focused...
Report
