Research Topics Region: Europe

Europe Research

Explore Phocuswright's latest research on Europe including market overview and sizing, destinations, technology and consumer trends.

ArticleTravel Metric of the Month 2026

Published: September 2026

Air Car Rental & Ground Transportation Hotels & Lodging Online Travel Agencies Tours & Packages Traditional Agencies & TMCs Short-Term Rental

Article

ArticleEurope’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage

Published: August 2026

This report examines how trust is shaping travel decisions across Europe, from trip planning and AI...

Air Hotels & Lodging Online Travel Agencies Tours & Packages Traditional Agencies & TMCs

Article

ReportMountain & Ski Travel 2026

Published: August 2026

This report, based on a comprehensive survey of leisure travelers in the U.S., explores consumers'...

Air Hotels & Lodging Online Travel Agencies Traditional Agencies & TMCs

Report

ArticleIn Europe, Digital Identity Wins on Trust, Not Convenience

Published: August 2026

This research carveout examines how digital identity could reshape the European travel journey, from...

Air Hotels & Lodging Online Travel Agencies Traditional Agencies & TMCs

Article

ReportGlobal Short-Term Rentals 2026

Published: July 2026

This report provides a comprehensive view of the global short-term rental market, including market...

Hotels & Lodging Online Travel Agencies

Report

ReportTravel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights

Published: July 2026

This report examines how travelers choose to book tours, activities and attractions. It explores...

Tours & Packages

Report

ArticleGlobal Traveler Trends 2026

Published: July 2026

Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....

Air Car Rental & Ground Transportation Cruise Hotels & Lodging Online Travel Agencies Rail Tours & Packages

Article

ReportEurope Consumer Travel Report 2026

Published: June 2026

This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany,...

Air Car Rental & Ground Transportation Hotels & Lodging Online Travel Agencies Tours & Packages Short-Term Rental

Report

Market Data SheetEurope Travel Market Data Sheet 2026

Published: June 2026

This data sheet provides comprehensive market sizing and projections for the Europe travel industry...

Air Car Rental & Ground Transportation Hotels & Lodging Online Travel Agencies Rail Tours & Packages

Market Data Sheet

ReportFrance Travel Market Essentials 2026

Published: June 2026

This publication provides access to critical, top-level takeaways of the France travel market,...

Air Car Rental & Ground Transportation Hotels & Lodging Online Travel Agencies Rail Tours & Packages Short-Term Rental

Report

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