Research Topics Region: Europe

Europe Research

Explore Phocuswright's latest research on Europe including market overview and sizing, destinations, technology and consumer trends.

    Global Traveler Trends 2026
    ArticleGlobal Traveler Trends 2026
    Published: October 2026
    Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Article
    Eastern Europe Travel Market Report 2026
    ReportEastern Europe Travel Market Report 2026
    Published: October 2026
    This publication provides access to critical, top-level takeaways of the Eastern Europe travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Travel Metric of the Month 2026
    ArticleTravel Metric of the Month 2026
    Published: September 2026
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCsShort-Term Rental
    Article
    Global Booking Anxiety: The U.S., Europe and Asia Pacific
    ReportGlobal Booking Anxiety: The U.S., Europe and Asia Pacific
    Published: September 2026
    This report, based on a comprehensive survey of leisure travelers in the U.S., U.K., France, Germany,...
    AirHotels & LodgingOnline Travel Agencies
    Report
    Europe’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage
    ArticleEurope’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage
    Published: August 2026
    This report examines how trust is shaping travel decisions across Europe, from trip planning and AI...
    AirHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Article
    Mountain & Ski Travel 2026
    ReportMountain & Ski Travel 2026
    Published: August 2026
    This report, based on a comprehensive survey of leisure travelers in the U.S., explores consumers'...
    AirHotels & LodgingOnline Travel AgenciesTraditional Agencies & TMCs
    Report
    In Europe, Digital Identity Wins on Trust, Not Convenience
    ArticleIn Europe, Digital Identity Wins on Trust, Not Convenience
    Published: August 2026
    This research carveout examines how digital identity could reshape the European travel journey, from...
    AirHotels & LodgingOnline Travel AgenciesTraditional Agencies & TMCs
    Article
    Global Short-Term Rentals 2026
    ReportGlobal Short-Term Rentals 2026
    Published: July 2026
    This report provides a comprehensive view of the global short-term rental market, including market...
    Hotels & LodgingOnline Travel Agencies
    Report
    Travel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
    ReportTravel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
    Published: July 2026
    This report examines how travelers choose to book tours, activities and attractions. It explores...
    Tours & Packages
    Report
    Europe Consumer Travel Report 2026
    ReportEurope Consumer Travel Report 2026
    Published: June 2026
    This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
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