European Consumer Travel Report Second Edition
SummaryAs consumer confidence slowly regained its footing in 2010 and 2011, the European travel industry took its first wobbly steps toward recovery from the 2009 recession. Though more consumers were willing to carve a portion of their budgets out for holidays, substantial growth remained at arm’s length. But response to the recovery was not uniform across markets -- consumers in France, Germany and the U.K. varied considerably in behavior and intention in 2010 and 2011. Successfully appealing to these consumers requires a holistic understanding of their distinct choices and perspectives.
Phocuswright’s European Consumer Travel Report Second Edition examines traveler attitudes and behavior in three major European markets: France, Germany and the U.K. By providing analysis of both concrete behavior – including channel and segment usage, trip frequency and spend – as well as softer elements, such as intentions, influences and attitudes, the report paints an in-depth, comprehensive picture of consumers in each of these markets. In addition to taking stock of the current state of consumer travel, this report provides critical insight into what 2011 will hold by positioning consumer trends within the context of larger trends in the industry.
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