Phocuswright's European Consumer Travel Report Fifth Edition provides a detailed view of European traveler behaviors and purchase trends to help travel companies gauge how macroeconomic conditions are impacting the Europeans travel industry. The report tracks European travel trends across three key European markets – France, Germany and the U.K. – via a range of travel metrics. This report also provides insight into online/offline channels and features used during destination selection, travel shopping and purchasing, and measures the growing impact of mobile devices.
Key topics include:
Purchase Phocuswright's European Travel Report Fifth Edition to understand traveler preferences in the changing and dynamic travel landscapes in France, Germany and the U.K.
- Analysis of general travel metrics by market, including travel incidence and expenditure, frequency and duration of trips, international travel and travel party composition
- The travel planning process – including online and offline channel usage across destination selection and shopping phases of travel planning
- Online/offline booking analysis by market, as well as online booking trends across key travel products including lodging, air and rail
- Key mobile trends, including mobile web penetration, current engagement and future interest in travel-related mobile web functionality
- Participation in social networks, methods for sharing travel-related experiences and activities conducted through online social networks
- Overview, Methodology and Research Highlights
- Research Highlights
- Germany Soars, France and U.K. Stutter
- France Scales Back
- German Travelers Indulge … Sort Of
- Offline Booking Gets a Bump
- Sharing Economy Boosts Holiday Rentals in France and the U.K.
- More U.K. Travelers Choose Their Own Adventure
- General Search Still Dominates the Early Shopping Funnel
- Desktop Shopping Wanes as Mobile Ramps Up
- European OTAs Winning Big
- Smartphone or Tablet? Mobile Booking Preferences Vary by Age
- General Travel Behavior
- Overall Travel Incidence
- Trip Frequency and Duration
- Travel Spend
- Other General Travel Behaviors
- Quick Stats:
- International Travel
- Travel Party Composition
- Travel Component Incidence and Intentions
- Quick Stats:
- Types of Lodging
- Travel Intentions
- Destination Selection
- Travel Shopping
- The Booking Phase
- Quick Stats:
- Mobile Booking
- Appendix: Demographical Information
Phocuswright fielded an online survey June 26-July 2, 2014 through Global Market Insite, Inc., targeting the general French, German and U.K. adult populations that have Internet access and travel for leisure.
To qualify for participation in the study, respondents had to indicate having taken at least one overnight leisure trip that included paid accommodations at least 100 kilometers from home and/or taken flights/rail for leisure travel in the past 12 months. An additional screener required consumers to have played an active role in planning their leisure trips. Respondents who qualified are referred to as “French/German/U.K. travelers.” Paid accommodationsinclude hotels and other nightly priced lodging products, as well as timeshares and vacation rentals. The term “lodging” is used in this report to refer to the broad range of paid accommodations.
Phocuswright received 3,461 qualified responses (France 1,084; Germany 1,323; U.K. 1,054) and the respondent pool can be projected with confidence to the adult population with Internet access. Travel incidence levels were calculated based on the responses of 6,494 adults.
error interval for analysis of the traveler population within each individual
country is +/-3.0% for France, +/-2.7% for Germany and +/-3.1% for the U.K. at
a 95% confidence level.
Based on data from Eurostat, Phocuswright projects the number of adults with Internet access who have taken at least one leisure trip in 2014 (as defined above) to be 23 million in France, 36 million in Germany and 29 million in the U.K. (see Figures 1, 2 and 3). Because this report focuses on travel planning, respondents were required to play an active role in planning their trips. This requirement disqualified 21% of the total traveler group. These consumers who traveled but did not plan their trips were counted in the traveler incidence calculation, but are not included in subsequent analysis.