Europe Consumer Travel 2018: Core Consumer Metrics
Travel is very important to European consumers, regardless of how much or how little they spend. As the three largest travel markets in Europe, France, Germany and the U.K. account for nearly €120 billion in gross bookings and more than four in 10 European bookings. This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, explores key European traveler metrics, including travel frequency and spend, top travel destinations and more.
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