The bed and breakfast (B&B) segment of the hospitality industry has long been overlooked and overshadowed by the broader hotel industry, and has long lacked definitive market research to size the sector and map the landscape. So Phocuswright undertook a major research project with the support of BedandBreakfast.com to study the U.S. B&B market through a four-pronged approach:
- B&B operator survey
- Consumer survey of B&B guests and non-guests
- Market sizing
- Industry interviews
Read this white paper to learn the size of the category, key performance metrics, the digital readiness of the sector, the importance of B&Bs to various traveler segments, and opportunities for growth in the market.