Research Topics
Car Rental and Ground Transportation
Latest on Car Rental and Ground Transportation
Phocuswright's coverage of the car rental/ground segment – including online and mobile bookings, distribution and consumer behavior trends, supplier dynamics, and market sizing projections – provides clarity into the transformation of the ground transportation experience for travel.

ReportNortheast Asia Travel Market Report 2022-2026
Published: December 2023
This report provides comprehensive market sizing and projections for the Northeast Asia travel market...
Report

ReportEurope Consumer Travel Report 2024 (Series)
Published: May 2024
This comprehensive report, based on a survey of European travelers and those who plan to travel in the...
Report

ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report

ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report

ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report

ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report

ArticleGreen Dilemma: How Cutting Emissions Cuts Into Corporate Travel
Published: April 2024
Amidst the technological evolution of COVID recovery, sustainability has become a cornerstone, with...
Article

ReportEurope Consumer Travel 2023: Major Markets Compared
Published: December 2023
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
Report

ArticleWho Owns the Customer? How About the Customers Themselves!
Published: March 2024
In the travel industry, the quest to "own the customer" through the collection of detailed profile and...
Article

Interactive ChartsPhocal Point: Country and Regional Sizing
Published: May 2024
Tap into the most recent data on the 38+ covered travel markets. Data is presented in a visually...
Interactive Charts