Research Topics
Car Rental and Ground Transportation
Latest on Car Rental and Ground Transportation
Phocuswright's coverage of the car rental/ground segment – including online and mobile bookings, distribution and consumer behavior trends, supplier dynamics, and market sizing projections – provides clarity into the transformation of the ground transportation experience for travel.

ReportItaly Travel Market Report 2022-2026
Published: June 2023
Italy’s travel market continued its robust COVID rebound in 2022. Gross bookings jumped 41% to €17.1...
Report

ArticleGreen Dilemma: How Cutting Emissions Cuts Into Corporate Travel
Published: April 2024
Amidst the technological evolution of COVID recovery, sustainability has become a cornerstone, with...
Article

ReportScandinavia Travel Market Report 2022-2026
Published: May 2023
The Scandinavian countries of Sweden, Norway and Denmark began a welcome rebound from two years of...
Report

ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report

ReportFrance Travel Market Report 2022-2026
Published: May 2023
The France travel market burst into recovery mode in 2021 and continued the trend into 2022. High...
Report

ArticleWho Owns the Customer? How About the Customers Themselves!
Published: March 2024
In the travel industry, the quest to "own the customer" through the collection of detailed profile and...
Article

ReportEurope Consumer Travel 2023: Major Markets Compared
Published: December 2023
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
Report

ReportEastern Europe Travel Market Report 2022-2026
Published: May 2023
The Eastern European travel market includes several key country markets: Russia, Poland, Ukraine,...
Report

ReportGermany Travel Market Report 2022-2026
Published: April 2023
It was a mixed recovery year for German travelers, and in turn for the Germany travel market. While...
Report

ReportSpain Travel Market Report 2022-2026
Published: April 2023
Spain’s tourism market performance in 2022 was about as good as could be expected. Amidst COVID...
Report