Research Topics
Car Rental and Ground Transportation
Latest on Car Rental and Ground Transportation
Phocuswright's coverage of the car rental/ground segment – including online and mobile bookings, distribution and consumer behavior trends, supplier dynamics, and market sizing projections – provides clarity into the transformation of the ground transportation experience for travel.
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
ArticleGreen Dilemma: How Cutting Emissions Cuts Into Corporate Travel
Published: April 2024
Amidst the technological evolution of COVID recovery, sustainability has become a cornerstone, with...
Article
ReportEurope Consumer Travel 2023: Major Markets Compared
Published: December 2023
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
Report
ArticleWho Owns the Customer? How About the Customers Themselves!
Published: March 2024
In the travel industry, the quest to "own the customer" through the collection of detailed profile and...
Article
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
Interactive ChartsPhocal Point: Country and Regional Sizing
Published: May 2024
Tap into the most recent data on the 38+ covered travel markets. Data is presented in a visually...
Interactive Charts
ReportSpain Consumer Travel 2023
Published: October 2023
The number of Spanish travelers (and percent of the population traveling) grew precipitously...
Report
ReportGermany Consumer Travel 2023
Published: September 2023
German travelers are cautiously returning to the travel scene. Although travel incidence has not yet...
Report
