Norm RoseSenior Technology and Corporate Market Analyst
San Francisco, California United States
For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.
Click here to download Norm's high resolution photo from the Phocuswright media gallery.
Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.
Understanding the Leisure Travel Early Adopters WebinarCategory: Consumer Trends Published: February 2016 Analysts: Marcello Gasdia, Norm Rose
Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation...
Travel and the Digital Payment RevolutionCategory: Technology Innovation Published: September 2015 Analysts: Norm Rose
Cryptocurrencies such as Bitcoin moved into the mainstream in 2010. And while major travel companies such as Expedia began accepting Bitcoin in 2014, questions remain about this new payment technology:...
How Will the Internet of Things (IoT) Impact the Travel Experience?Category: Technology Innovation Published: May 2015 Analysts: Norm Rose US $250
The Internet of Things (IoT) – a collection of smart devices that transfer data over a network – is becoming increasingly sophisticated and impactful. While the best-known such object is the smartphone,...
What’s All the Buzz About Beacons?Category: Technology Innovation Published: April 2015 Analysts: Norm Rose US $350
Many believe that beacons may be one of the most important technologies ever developed for travel marketing and customer service. Beacons (or iBeacons which refers to the Apple specific technology) are...