Analyst Norm Rose

Norm Rose

Senior Technology and Corporate Market AnalystNorm Rose

San Francisco, California United States

For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.

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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.

Travel Research From Norm Rose

Will Blockchain Disrupt Travel Distribution and Settlement?

Will Blockchain Disrupt Travel Distribution and Settlement?

Category: Technology Innovation Published: May 2016 Analysts: Norm Rose

Will blockchain, the technology behind Bitcoin, become a major disruptive force affecting all aspects of the travel value chain? The rise and fall of Bitcoin have some critics writing it off as a...

Disrupting Reality: How will Virtual and Augmented Reality Change the Travel Experience?

Disrupting Reality: How will Virtual and Augmented Reality Change the Travel Experience?

Category: Technology Innovation Published: March 2016 Analysts: Norm Rose

Is 2016 the year Virtual Reality (VR) allows consumers to experience travel destinations from the comfort of their living room? Will Augmented Reality (AR) permanently alter the travel experience? Both...

Understanding the Leisure Travel Early Adopters Webinar

Understanding the Leisure Travel Early Adopters Webinar

Category: Consumer Trends Published: February 2016 Analysts: Marcello Gasdia, Norm Rose

Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation...

Travel and the Digital Payment Revolution

Travel and the Digital Payment Revolution

Category: Technology Innovation Published: September 2015 Analysts: Norm Rose

Cryptocurrencies such as Bitcoin moved into the mainstream in 2010. And while major travel companies such as Expedia began accepting Bitcoin in 2014, questions remain about this new payment technology:...

Wearables: Their Time Has Come

Wearables: Their Time Has Come

Category: Technology Innovation Published: June 2015 Analysts: Norm Rose US $250

This article explores the evolution of the wearables segment, with a focus on applications for the travel industry and barriers to adoption.

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