Analyst Norm Rose

Norm Rose

Senior Technology and Corporate Market AnalystNorm Rose

San Francisco, California United States

For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.

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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.

Travel Research From Norm Rose

Blockchain Update: How and Why Blockchain Can Transform the Travel Industry

Blockchain Update: How and Why Blockchain Can Transform the Travel Industry

Category: Technology Innovation Published: July 2017 Analysts: Norm Rose

Blockchain, the underlying technology behind cryptocurrencies such as Bitcoin, has moved from an abstract concept to concrete initiatives by both startups and established companies across all...

The U.S. Business Traveler: Debunking Common Myths About Corporate Travel

The U.S. Business Traveler: Debunking Common Myths About Corporate Travel

Category: Business Travel Published: July 2017 Analysts: Norm Rose, Bing Liu US $895

With the mass adoption of smartphones by business travelers, managed travel has entered a new era. Despite this transformation the discipline of travel management in many ways is stuck in decades-old...

Learning from Your Customers: Smart Machines Have Arrived

Learning from Your Customers: Smart Machines Have Arrived

Category: Technology Innovation Published: June 2017 Analysts: Norm Rose

One of the most exciting developments in Artificial Intelligence is the emergence of machine learning. As the term implies, applications that use machine learning become smarter the more the application...

Payment Unsettled: Europe’s Complex Travel Payments Landscape (Presentation)

Payment Unsettled: Europe’s Complex Travel Payments Landscape (Presentation)

Category: Business Travel Published: May 2017 Analysts: Norm Rose, Lorraine Sileo

Download the presentation deck and audio recording of the March 15, 2017 webinar - sponsored by Worldpay- to explore European payment methods and the awareness, adoption, intent and obstacles...

Wearables Update: What Role Will They Play in Travel?

Wearables Update: What Role Will They Play in Travel?

Category: Technology Innovation Published: December 2016 Analysts: Norm Rose

Have you used your smartwatch to board your flight? How about using your wearable to unlock your hotel room door? The answer most likely is no. The hype around wearables was at its peak when I wrote my...

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