Analyst Norm Rose

Norm Rose

Senior Technology and Corporate Market AnalystNorm Rose

San Francisco, California United States

For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.

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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.

Travel Research From Norm Rose

OK Google, Bixby, Echo, Siri: How Do These Platforms Impact Travel?

OK Google, Bixby, Echo, Siri: How Do These Platforms Impact Travel?

Category: Technology Innovation Published: November 2017 Analysts: Norm Rose

It is now commonplace to see people talking to their smartphones. The distinction here was intentional, as talking to the phone rather than on the phone is now a standard behavior. In fact, 40% of...

Beacon Update: Has Micro Geo-Targeting Become a Reality?

Beacon Update: Has Micro Geo-Targeting Become a Reality?

Category: Technology Innovation Published: September 2017 Analysts: Norm Rose

When Apple first introduced iBeacons (later just called beacons) in 2013, these small short range wireless transmitters were hailed as the foundation of new age of micro geo-targeting. Retailers were...

Inside the Mind of the Modern Road Warrior

Inside the Mind of the Modern Road Warrior

Category: Business Travel Published: August 2017 Analysts: Bing Liu, Douglas Quinby, Norm Rose US $695

Today’s road warriors are travel’s most coveted bunch. They account for a small slice of the business traveler population but an outsized share of trips, and their impact and influence on the industry...

The Internet of Things (IoT) Update: How a Smart and Connected World is Changing the Travel Experience

The Internet of Things (IoT) Update: How a Smart and Connected World is Changing the Travel Experience

Category: Technology Innovation Published: August 2017 Analysts: Norm Rose

In just a few years, the term the Internet of Things, IoT for short, has evolved from a narrow term used by futurists to describe a utopian vison of a connected world, to today’s reality, where millions...

Blockchain Update: How and Why Blockchain Can Transform the Travel Industry

Blockchain Update: How and Why Blockchain Can Transform the Travel Industry

Category: Technology Innovation Published: July 2017 Analysts: Norm Rose

Blockchain, the underlying technology behind cryptocurrencies such as Bitcoin, has moved from an abstract concept to concrete initiatives by both startups and established companies across all...

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