Norm RoseSenior Technology and Corporate Market Analyst
San Francisco, California United States
For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.
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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.
Road to 2030: The Future Travel ExperienceCategory: Technology Innovation Published: February 2022 Analysts: Norm Rose, Bob Offutt
The travel industry is due for significant change. The pace at which technological advancement unfolds will impact every part of the travel journey, from planning to post-return. Thanks to developments...
The Decentralized Computing FutureCategory: Technology Innovation Published: November 2021 Analysts: Norm Rose
Decentralized computing is one of the newest technological developments impacting the travel industry. By no means limited to travel, the structural change of decentralization offers stronger security...
The Business Side of NDCCategory: Technology Innovation Published: July 2021 Analysts: Norm Rose
The debate continues surrounding the utility and economic feasibility of New Distribution Capability (NDC). The XML standard launched by IATA clearly solves certain issues, while not totally addressing...