Analyst Norm Rose

Norm Rose

Senior Technology and Corporate Market AnalystNorm Rose

San Francisco, California United States

For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.

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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.

Travel Research From Norm Rose

Location-Based Services and the Impact on the Travel Process

Location-Based Services and the Impact on the Travel Process

Category: Technology Innovation Published: March 2012 Analysts: Norm Rose US $350

Competition for a share of the location-based services market is intense, and success requires travel companies to combine location with context and relevance — no easy task. This article offers...

Mobile Hits the Mainstream: Technology and Industry Trends

Mobile Hits the Mainstream: Technology and Industry Trends

Category: Consumer Trends Published: February 2012 Analysts: Cathy Walsh, Norm Rose US $895

Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging...

Mobile Marketing: How Are Consumers Reacting?

Category: Mobile Published: October 2011 Analysts: Norm Rose US $250

With advances in technology and travelers' widespread adoption of smartphones and other mobile devices, the travel industry has a unique opportunity to use mobile marketing to deliver targeted,...

Real and Virtual Meeting Technology

Category: Business Travel Published: September 2011 Analysts: Norm Rose, Susan Steinbrink US $350

Virtual meeting technology, social media and rich, always-on mobile applications are reshaping the end-to-end meeting experience. This article discusses the myriad new options available for meeting...

The Mobile Wallet Becomes a Reality: How M-Payments and NFC will Change the Travel Experience

Category: Mobile Published: February 2011 Analysts: Norm Rose US $350

Advancing mobile technology and smartphone penetration are changing consumers? lives and enhancing the travel experience. This Analysis explores how the combination of mobile payments and Near Field...

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