Analyst Norm Rose

Norm Rose

Senior Technology and Corporate Market AnalystNorm Rose

San Francisco, California United States

For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.

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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.

Travel Research From Norm Rose

How Will Mobile Wallets Affect the Travel Experience?

How Will Mobile Wallets Affect the Travel Experience?

Category: Mobile Published: November 2013 Analysts: Norm Rose US $350

We've all heard the idea that our bulky wallets will one day be replaced by digital wallets - wallets that will live on our mobile devices, store our identification and payment information, and enable...

Air Travel Distribution From A to Z

Air Travel Distribution From A to Z

Category: Technology Innovation Published: August 2013 Analysts: Bob Offutt, Norm Rose US $350

Air travel shopping and booking once bore the DNA of a regulated industry in which airlines had a single product: transportation from Point A to Point B. But products and services have grown more...

Direct Connect and Ancillaries for Airlines: New Distribution Capability

Direct Connect and Ancillaries for Airlines: New Distribution Capability

Category: Technology Innovation Published: August 2013 Analysts: Bob Offutt, Norm Rose US $350

Over the past 50 years, the players in air travel facilitation, distribution and sales have established an efficient process for selling travel products and services. However, new technologies such as...

European Managed Travel Distribution: Market Sizing and Trends

European Managed Travel Distribution: Market Sizing and Trends

Category: Business Travel Published: June 2013 Analysts: Norm Rose, David Juman US $1,495

The combination of economic challenges, generational shift and rapidly advancing technology has created both challenges and opportunities in Europe’s corporate travel marketplace. More than ever,...

Technology Spend Survey

Technology Spend Survey

Category: Technology Innovation Published: May 2013 Analysts: Norm Rose US $350

Travel and tourism is one of the largest industries in the world, and technology is what drives travel commerce. Phocuswright conducted a survey to better understand how travel companies allocate their...

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