Location-Based Services and the Impact on the Travel Process
SummaryDelivering services based on a traveler's location is a critical part of the mobile travel ecosystem, but using location alone misses the true opportunity for location-based services (LBS). To deliver more effective location-based services, travel applications must combine location with context and relevance.
This Spotlight reviews how LBS is evolving as part of general mobile trends and within a travel context. Competing entities, both within and outside the travel industry, are vying for a share of the lucrative location-based services market. The following analysis delivers some practical recommendations on how various sectors of the travel industry can effectively harness the power of LBS.
Not sure this is the report for you? Contact our experts to find the research that fits your needs. +1 860 350-4084 x501
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.Learn More
Curious? Contact our team to learn more:+1 860 350-4084 501 [email protected]
What is Open Access+
With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.Learn More