Norm RoseSenior Technology and Corporate Market Analyst
San Francisco, California United States
For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.
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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.
Will Privacy Restrictions Help Democratize Digital Marketing?Category: Destination & Activities Marketing Published: December 2020 Analysts: Norm Rose, Bob Offutt
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal requirements, along with moves to block third-party cookies used for identification and tracking,...
The Accelerating Convergence of Voice, Visual Search and MappingCategory: Consumer Trends Published: November 2020 Analysts: Norm Rose
The way consumers search for travel products and services is changing. Three types of technologies – voice, visual search and mapping – are converging and altering how consumers access travel content....
AI in Travel: Robotics, Parallel Reality and MoreCategory: Technology Innovation Published: May 2020 Analysts: Norm Rose
There is no longer any doubt that AI is having an impact on all aspects of travel technology for all sectors of the industry. But as AI has gained acceptance, new technical, human and process concerns...
U.S. Business Traveler Report 2020Category: Business Travel Published: March 2020 Analysts: Norm Rose US $895
Traditionally managed programs depended heavily on controlling the booking channel of the business traveler for duty of care and policy compliance reasons, but Phocuswright’s recent survey uncovered...