Norm RoseSenior Technology and Corporate Market Analyst
San Francisco, California United States
For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.
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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.
Blockchains: Ready for Prime Time or Still Overhyped?Category: Technology Innovation Published: November 2019 Analysts: Norm Rose
When I spoke about blockchains at the 2017 Phocuswright Conference, I began by contrasting two extreme scenarios. The first characterized blockchains as the next big thing, ushering in an “Internet of...
AI: Has Its Time Come or Are We Headed to the Trough of Disillusionment?Category: Technology Innovation Published: April 2019 Analysts: Norm Rose
Artificial Intelligence has been around for decades, but the last three to four years have seen a dramatic increase in the use of AI techniques in all industries, including travel. In previous articles...
Travel Innovation and Technology Trends 2019Category: Technology Innovation Published: March 2019 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Norm Rose
Each year, Phocuswright publishes an annual report that discusses the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. This year we...
The In-Destination Experience: Why We TravelCategory: Destination & Activities Marketing Published: April 2018 Analysts: Norm Rose
The travel value chain has finally begun to understand the opportunity to generate incremental revenue from in-destination tours, activities and dining, and the competition to provide these services has...