Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
Share This! Private Accommodation & the Rise of the New Gen Renter
Category: Consumer Trends Published: June 2014 Analysts: Douglas Quinby, Marcello Gasdia US $795The transformation in the alternative accommodations sector over the past decade has been nothing short of revolutionary – and has given rise to a unique breed of U.S. rental travelers. Phocuswright...
Presentation: The U.S. Leisure Traveler: A Long-Awaited Return
Category: Consumer Trends Published: May 2014 Analysts: Marcello Gasdia, Maggie RauchWhile the Great Recession took a toll on U.S. consumers’ travel plans from 2010-2012, a range of metrics reveal that travel has since made a significant comeback. In this May 13, 2014 webinar,...
U.S. Consumer Travel Report Sixth Edition
Category: Consumer Trends Published: May 2014 Analysts: Marcello Gasdia, Colie Hoffman US $1,495In the past three years, U.S. consumer travel has had trouble catching up with the nation’s overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation,...
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013
Category: Destination & Activities Marketing Published: February 2014 Analysts: Marcello Gasdia, John DiStefano, Lorraine Sileo US $995During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online...
Traveler Technology Survey 2013
Category: Consumer Trends Published: January 2014 Analysts: Marcello Gasdia US $995Today’s travelers are typically within arm’s reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets...