Traveler Technology Survey 2013
Today's travelers have the ability to connect at a moment's notice, with many juggling multiple gadgets whether at home, at work or on the go. Expectations are continuing to rise as travelers demand their mobile experiences mirror the speed, usability and breadth of the mobile web. And as they shift seamlessly between a growing array of devices, travelers are increasingly expecting travel companies to enrich online travel planning with personalized and relevant offers.
Phocuswright's Traveler Technology Survey 2013 provides travel companies and marketers with a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer leisure travel planning process. The research provides rich insight into multi-device travel planning and provides an in-depth look at how travelers use social platforms and mobile devices before, during and after their trips.
Research highlights include:
- Analysis of online travelers' ownership and adoption of mobile phones, smartphones and web-enabled devices, including PCs, tablets and more
- Detailed examination of travelers' mobile Internet usage, highlighting travel-related mobile activities such as pre-trip research and shopping, mobile bookings and a range of in-travel mobile activities (navigation/mapping, flight check-in and social network trip updates)
- Discussion of social network participation among online travelers, including what networks they use, how often they connect and travel-related activity
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