Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
Search, Shop, Buy: The New Digital Funnel
Category: Social & Search Published: June 2015 Analysts: Cathy Walsh, Marcello Gasdia, Douglas Quinby US $1,295Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers...
(Dis)Loyalty and the U.S. Leisure Traveler
Category: Consumer Trends Published: April 2015 Analysts: Marcello Gasdia, Karen Burka US $695Today’s consumers are bombarded with loyalty offers at every turn, and for many businesses, loyalty programs are critical to attracting new customers and giving existing ones a reason to stick around....
Traveler Technology Survey 2014
Category: Consumer Trends Published: January 2015 Analysts: Marcello Gasdia US $995Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more...
European Consumer Travel Report Fifth Edition
Category: Consumer Trends Published: November 2014 Analysts: Marcello Gasdia, Cathy Walsh US $1,495Although Europe's economic rollercoaster continued in 2014 amid fears of a renewed slowdown, consumerconfidence has proven remarkably resilient. The vast majority of travelers in major markets continue...
European Traveler Technology Survey 2014
Category: Consumer Trends Published: August 2014 Analysts: Marcello Gasdia, David Juman US $995Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel...