U.S. Consumer Travel Report Seventh Edition
2014 was a phenomenal year for travel in the U.S., as two-thirds of the adult population finally threw off the shackles of recovery and took a leisure trip, marking a six-year, post-recession high. More people are taking trips now than they did even before The Great Recession. While some demographics haven't shown the same growth as millennials and 35 year-olds because of responsibilities towards dependents, mortgages and retirement, spending is on the rise for those that are traveling more. And in the coming years, they plan on traveling further and taking longer trips.
Phocuswright's U.S. Consumer Travel Report Seventh Edition provides a longitudinal and demographic analysis into consumer leisure travel behavior, including key metrics such as travel incidence, trip frequency and duration; travel products including air, lodging, car rental and cruise; and more. Additionally, from researching destinations to shopping and booking, this report navigates the trip planning process, exposing key shifts in the types of devices, websites and online functionality travelers use each step of the way.
Key topics include:
- A complete analysis of the consumer travel search-shop-buy process, including sources of information and types of websites used
- Booking trends for major travel products, including air and hotel
- Trip motivation and information sources used in destination research
- Mobile shopping and booking trends and use of online features during the trip planning process
Understand and leverage the key trends that are driving the behavior of today's travelers – purchase the new, easily digested PowerPoint format now.
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