was a phenomenal year for travel in the U.S., as two-thirds of the adult
population finally threw off the shackles of recovery and took a leisure trip,
marking a six-year, post-recession high. More people are taking trips now than
they did even before The Great Recession. While some demographics haven't shown
the same growth as millennials and 35 year-olds because of responsibilities
towards dependents, mortgages and retirement, spending is on the rise for those
that are traveling more. And in the coming years, they plan on traveling
further and taking longer trips.
U.S. Consumer Travel Report Seventh Edition provides a longitudinal and
demographic analysis into consumer leisure travel behavior, including key
metrics such as travel incidence, trip frequency and duration; travel products
including air, lodging, car rental and cruise; and more. Additionally, from
researching destinations to shopping and booking, this report navigates the
trip planning process, exposing key shifts in the types of devices, websites
and online functionality travelers use each step of the way.
- A complete analysis of the
consumer travel search-shop-buy process, including sources of information and
types of websites used
- Booking trends for major
travel products, including air and hotel
- Trip motivation and
information sources used in destination research
- Mobile shopping and booking
trends and use of online features during the trip planning process
and leverage the key trends that are driving the behavior of today's travelers
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Phocuswright fielded an online consumer survey between February 24 and February 28, 2015 through Global Market Insite, Inc. targeting the general U.S. adult population that has Internet access and travels for leisure.
To qualify for participation in the study, respondents had to indicate that they had taken at least one leisure trip at least 75 miles from home in the past 12 months that included paid lodging and/or air travel. An additional screener required consumers to have played an active role in planning their leisure trips. Respondents who qualified are referred to as "U.S. travelers."
Phocuswright received 2,010 qualified responses, and the weighted respondent pool can be projected with confidence to the U.S. adult population with Internet access. A total of 5,110 respondents were surveyed to obtain baseline metrics about travelers and non-travelers within the general online population. The error interval for analysis of the U.S. traveler population is +/-2.2% at a 95% confidence level.