Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
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Travel Experiences: Operator and Consumer Trends
Category: Destination & Activities Marketing Published: December 2022 Analysts: Cathy Walsh, Marcello Gasdia, ArivalThe in-destination industry, which comprises day tours, activities, attractions and related leisure experiences, has endured significant change over the past several years. Travel experiences remain...
Germany Consumer Travel 2021
Category: Consumer Trends Published: November 2021 Analysts: Marcello Gasdia US $495The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer behavior worldwide. Across Europe, leisure travelers took fewer trips and average household travel spend...
/report_ECTRSeries.jpg "Europe Consumer Travel Report 2021 (Series)")
Europe Consumer Travel Report 2021 (Series)
Category: Consumer Trends Published: October 2021 Analysts: Alice Jong, Marcello Gasdia, Chris Thompson, Coney Dongre US $1,295The global pandemic severely limited leisure travel in 2020 and 2021, and all travel segments contracted sharply in 2020, in stark contrast with the expansive growth of previous years. Still, Europeans...
U.S. Consumer Travel Report Eighth Edition
Category: Consumer Trends Published: July 2016 Analysts: Marcello Gasdia, Mark Blutstein, Brandie Wright US $1,495In 2015, the number of U.S. adults who traveled for leisure finally surpassed the pre-recession peak. Travelers are spending more on trips, and plan to travel longer, farther and more often in 2016....
From Sharing to Booking: Exploring the Role of UGC on Travel Shopping
Category: Consumer Trends Published: June 2016 Analysts: Marcello Gasdia, Mark Blutstein, Cathy WalshDownload the presentation deck and audio recording of the June 2, 2016 webinar - sponsored by Olapic Inc. - to explore how social media shapes the vacation-planning process and travel-related UGC,...