Having followed and been engaged with the digital shift of the European travel industry since 1999, Mr. Rogl has deep insights into Europe’s travel distribution and travel technology landscape. He is passionate about identifying the latest trends and challenges within the global travel industry and in his role at Phocuswright, Dirk applies the same passion to Europe's colorful travel marketplace.
Dirk was deputy editor-in-chief of the German travel trade magazine fvw and has moderated numerous travel events. Until 2016, he was chief communications officer at Unister Group in Leipzig. In 2017, Dirk founded Rogl.de, a consulting agency focused on strategic communication.
U.K. Travel Market Report 2023-2027
Category: Market Overview & Sizing Published: March 2024 Analysts: Dirk Rogl, Cathy Walsh US $795In 2023, the U.K. travel market experienced significant growth, with gross bookings increasing 19%, driven by robust expansion in online bookings, mobile transactions, and key sectors like airlines and...
Europe Travel Market Report 2023-2027
Category: Market Overview & Sizing Published: March 2024 Analysts: Ralph Merten, Cathy Walsh, Dirk Rogl, Fabian Gonzalez, Karen Burka, Peter O'Connor, Stanislas Feminier US $2,495Travel demand remained strong as ever for the European market in 2023. Achieving an impressive 20% year-over-year growth, the market surpassed 2019 gross bookings. However, persistent inflation and...
U.K. Travel Market Report 2022-2026
Category: Market Overview & Sizing Published: May 2023 Analysts: Dirk Rogl, Cathy Walsh US $795The U.K. continued its post-COVID recovery in 2022, with the reopening of international borders. The market exhibited phenomenal 127% year-over-year growth, due in tandem to a travel-hungry populace and...
Niche No More: European Short-Term Rentals
Category: Market Overview & Sizing Published: April 2022 Analysts: Charuta Fadnis, Ralph Merten, Dirk Rogl, Fabian Gonzalez, Peter O'Connor, Stanislas Feminier US $695Short-term rentals (STRs) have experienced a renewed interest among users and hosts alike. Despite the pandemic’s dampening impact on hospitality, many travelers considered a short-term rental for their...
U.K. Travel Market Report 2021-2025
Category: Market Overview & Sizing Published: February 2022 Analysts: Dirk Rogl, Karen Burka US $795The U.K. travel market has experienced several tumultuous years, as virus variants and travel restrictions have made the recovery challenging and rocky at times. Despite the difficulties, travel...