Mr. Jain serves on Phocuswright's Asia Pacific team. His research and analytics skills make him an essential part of many research projects including Phocuswright's Emerging Online Travel Marketplace in China, Social Media in Travel, Indian Online Travel Overview and more. Deepak is an engineering graduate from Bhopal University and also holds post graduate diploma in advanced computing.
Referral Trends in Online Accommodation: Google’s in Charge
Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295For travel players competing for accommodations shoppers, the battle for website visitors often begins on a third-party website. Search, metasearch, referrals and advertising all play a role in driving...
The Battle for Lifetime Value: Customer Loyalty in Online Accommodation
Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While today’s travelers are notoriously fickle, repeat visitation data suggests that loyalty perks and a...
Online Accommodation Brand Analysis: Traffic & Conversion
Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295While the travel industry pays close attention to channel differences and competitive dynamics, travelers care primarily about finding a great place to stay, regardless of the type(s) of travel website...
Metasearch: Hotel Path Traffic
Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of their demand acquisition strategy. While TripAdvisor currently leads the pack, competitors like...
Private Accommodation: Traffic & Conversion
Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295Private accommodation has exploded over the past few years, bringing alternative lodging options into the mainstream. While both HomeAway and VRBO have been the historical leaders in this category,...