An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.
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Areas of Research
Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.
Germany Travel Market Report 2022-2026
Category: Market Overview & Sizing Published: April 2023 Analysts: Ralph Merten, Cathy Walsh US $795It was a mixed recovery year for German travelers, and in turn for the Germany travel market. While 2022 featured 85% year-over-year growth and the elimination of travel restrictions, Germans felt...
Spain Travel Market Report 2022-2026
Category: Market Overview & Sizing Published: April 2023 Analysts: Fabian Gonzalez, Cathy Walsh US $795Spain’s tourism market performance in 2022 was about as good as could be expected. Amidst COVID recovery, the cloud of economic crisis and war breaking out in Europe, the 2022 gross bookings total...
Green Travel Innovation Now (Yes, Now!)
Category: Social & Search Published: March 2023 Analysts: Cathy Walsh US $295The time for pondering and discussing what it means to be “green” in the travel industry is over. In the five decades since the first Earth Day highlighted the need for environmental protection, world...
Travel Innovation and Technology Trends 2023
Category: Technology Innovation Published: January 2023 Analysts: Michael Coletta, Robert Cole, Cathy Walsh, Hollis Thomases, Dmitry Koltunov, Adam Glickman, Lorraine Sileo, Norm Rose US $1,495Each year, Phocuswright publishes a content series that identifies the most significant innovation trends in travel technology and distribution for the upcoming year and beyond. This year we again...
Travel Experiences: Operator and Consumer Trends
Category: Destination & Activities Marketing Published: December 2022 Analysts: Cathy Walsh, Marcello Gasdia, ArivalThe in-destination industry, which comprises day tours, activities, attractions and related leisure experiences, has endured significant change over the past several years. Travel experiences remain...