An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.
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Areas of Research
Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.
When They Get There (and Why They Go): Activities, Attractions, Events and ToursCategory: Destination & Activities Marketing Published: February 2011 Analysts: Cathy Walsh US $995
While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution...
Online Traffic and Conversion Report Second EditionCategory: Destination & Activities Marketing Published: February 2011 Analysts: Carroll Rheem, Cathy Walsh US $1,095
While suppliers and online travel agencies generate the core of Web activity in the travel category today, non-transactional sites like traveler review websites, lead generators and metasearch sites are...