Hotel Ancillary Revenue in Europe

Summary

Ancillaries are among the travel industry’s most-debated product offerings. From technical challenges to turf wars, ancillaries present their challenges, but also promise significant incremental revenue. This is certainly the case for European hoteliers, where onsite and third-party add-ons such as spa treatments, in-room wifi and event tickets represent an area of significant potential that is largely untapped. This Analysis provides insight into the opportunities and challenges of ancillary products for the European hospitality market. The article features an overview of ancillary services by category, reviewing guest management technologies and touchpoints to outline a roadmap for European hoteliers to increase ancillary sales.

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