U.S. Business Traveler Special Project (2017)

Summary

With the mass adoption of smartphones by business travelers, managed travel has entered a new era. Despite this transformation the discipline of travel management in many ways is stuck in decades-old methodologies, measurements and focus. While many U.S. corporate travel managers tout success with online booking tools (OBTs) as adoption rates soars, the managed business traveler has already moved on. The smartphone now is the platform of choice for not only research, but booking as well. 

For a comprehensive view of this Special Project: 

• View the recording of the original presentation 
• Download the presentation deck
• Read the corresponding Special Project summary report: The U.S. Business Traveler: Debunking Common Myths About Corporate Travel