Destination Decision: How Travelers Choose Where to Go Special Project (2018)

Summary

From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning scenes from movies, and glossy magazine covers, travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle down their options to the one that most speaks to their wishes. Most travelers take just a handful of leisure trips each year. Online connectivity has made travel information easily accessible to travelers. Online sites by far are the predominant source for destination research. However, travelers greatly trust insights from friends, family and fellow travelers, and what their peers say matters when they are deciding where to visit.

For a comprehensive view of this Special Project: 

• View the recording of the original presentation
• Download the presentation deck
• Read the corresponding Special Project summary report: Destination Decision: How Travelers Choose Where to Go