Research Topics Region: North America

U.S. and Canada Research

Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.

    Search Slips, AI Surges: Travel’s New Front Door?
    ReportSearch Slips, AI Surges: Travel’s New Front Door?
    Published: November 2025
    Phocuswright’s Search Slips, AI Surges: Travel’s New Front Door? is part of a comprehensive consumer...
    Report
    Beyond Points: Rethinking Loyalty and Brand Consistency in Travel
    ReportBeyond Points: Rethinking Loyalty and Brand Consistency in Travel
    Published: November 2025
    Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a...
    Report
    Will Agentic AI Disrupt Travel Distribution?
    ArticleWill Agentic AI Disrupt Travel Distribution?
    Published: November 2025
    Phocuswright’s Norm Rose leaves the industry with a final vision: agentic AI will redefine the travel...
    Article
    Travel in Uncertain Times: U.S. Consumer Travel 2025
    ArticleTravel in Uncertain Times: U.S. Consumer Travel 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    Article
    The AI-Native Edge: Travel Startups 2025
    ReportThe AI-Native Edge: Travel Startups 2025
    Published: October 2025
    Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
    Report
    Global Travel Market Report 2025
    ReportGlobal Travel Market Report 2025
    Published: October 2025
    Phocuswright’s Global Travel Market Report 2025 provides comprehensive market sizing and projections...
    Report
    U.S. Consumer Travel Report 2025
    ReportU.S. Consumer Travel Report 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    Report
    What’s Old Is New Again: Travel Agents in the Digital Age
    ArticleWhat’s Old Is New Again: Travel Agents in the Digital Age
    Published: October 2025
    Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings...
    Article
    The New Age(nts): The Convergence of AI and Digital ID
    ArticleThe New Age(nts): The Convergence of AI and Digital ID
    Published: October 2025
    The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the...
    Article
    U.S. Corporate Travel Landscape 2025: Market Size, Policy and the Impact of AI
    ReportU.S. Corporate Travel Landscape 2025: Market Size, Policy and the Impact of AI
    Published: September 2025
    Based on both a comprehensive market sizing exercise and consumer survey research this report answers...
    Report
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