Research Topics
Region: North America
U.S. and Canada Research
Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.

ReportSearch Slips, AI Surges: Travel’s New Front Door?
Published: November 2025
Phocuswright’s Search Slips, AI Surges: Travel’s New Front Door? is part of a comprehensive consumer...
Report

ReportBeyond Points: Rethinking Loyalty and Brand Consistency in Travel
Published: November 2025
Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a...
Report

ArticleWill Agentic AI Disrupt Travel Distribution?
Published: November 2025
Phocuswright’s Norm Rose leaves the industry with a final vision: agentic AI will redefine the travel...
Article

ArticleTravel in Uncertain Times: U.S. Consumer Travel 2025
Published: October 2025
Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
Article

ReportThe AI-Native Edge: Travel Startups 2025
Published: October 2025
Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
Report

ReportGlobal Travel Market Report 2025
Published: October 2025
Phocuswright’s Global Travel Market Report 2025 provides comprehensive market sizing and projections...
Report

ReportU.S. Consumer Travel Report 2025
Published: October 2025
Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
Report
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ArticleWhat’s Old Is New Again: Travel Agents in the Digital Age
Published: October 2025
Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings...
Article

ArticleThe New Age(nts): The Convergence of AI and Digital ID
Published: October 2025
The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the...
Article

ReportU.S. Corporate Travel Landscape 2025: Market Size, Policy and the Impact of AI
Published: September 2025
Based on both a comprehensive market sizing exercise and consumer survey research this report answers...
Report