In 2014, travel companies have an incredible opportunity at their feet. They hold the power to introduce the next generation of technology-based business services into an ideal environment – one that is evolving, but not entirely unpredictable. Big data, business intelligence, new distribution channels, social media, a renewed focus on customer service, and the changing role of GDSs will all play a part in redefining travel distribution.
The following developments in technology – both in capability and use – require business executives to make informed decisions about applicability, potential business value, and need for investment.
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2014 Trends 1-9
Conclusion: Redo – Not Just Renew