The Internet of Things: The Promise and Reality for Hospitality
SummaryThe Internet of Things (IOT) has been touted as a major travel game-changing innovation to watch. However, it remains unclear how this new technology can contribute to customer service and value creation through service innovation within travel and hospitality. This article outlines how travel-related companies can think creatively about how IoT devices can be integrated into the customer experience in ways that can truly transform the industry.
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