The travel value chain has finally
begun to understand the opportunity to generate incremental revenue from
in-destination tours, activities and dining, and the competition to provide
these services has never been more intense. Phocuswright estimates that the global
tours and activities market will reach US$183 billion by 2020. The competitive
landscape is broad and fierce, ranging from traditional and online travel
agents, to hoteliers, tours and activity aggregators, and the online
powerhouse, Google. Given the fragmentation and competition in the
in-destination activity space, who will ultimately be the victor?
- Note
- Abstract
- Introduction
- The Battle for Content
- The Battle for the Customer
- Summary