Report
The In-Destination Experience: Why We Travel

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The In-Destination Experience: Why We Travel
- Published:
- April 2018
- Format:
- HTML & PDF
- Pages:
- 6
- Figures:
- 1
- Segment:
- Tours & Packages
FREE for Open Access Subscribers
SubscribeSummary
The travel value chain has finally begun to understand the opportunity to generate incremental revenue from in-destination tours, activities and dining, and the competition to provide these services has never been more intense. Phocuswright estimates that the global tours and activities market will reach US$183 billion by 2020. The competitive landscape is broad and fierce, ranging from traditional and online travel agents, to hoteliers, tours and activity aggregators, and the online powerhouse, Google. Given the fragmentation and competition in the in-destination activity space, who will ultimately be the victor?Analysts
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What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.
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+1 860 350-4084 501 [email protected]What is Open Access+
With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.
Learn MoreCurious? Contact our team to learn more:
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What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.