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Table of contents

Introduction
Disintermediation: An Elusive Goal
Persuasive Technology
The Science of Influence
Next Steps
- Proactively Repurposing Online Reviews
- Speech as a Review-Delivery Method
Conclusion

Figures

Travel Research
Technology Innovation
Persuasive Technology and the Science of Influence: How to Extract Value From Your Online Reviews

Persuasive Technology and the Science of Influence: How to Extract Value From Your Online Reviews

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