Is the Mobile Web Dead? The State of Travel Apps in 2017
Consumers are spending more and more time in fewer and fewer apps, and with good reason: Apps provide customer stickiness and powerful functionality advantages. But travel brands would be unwise to overlook the role of the mobile web. This spotlight, part of the U.S. Traveler Technology Survey series, delves into travelers' preferences for apps vs. the mobile web, uncovers the top reasons travelers turn to particular apps, and reviews the apps that are most popular with travelers today.
Also in this series:
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