Ancillaries are among the travel industry’s most-debated product offerings. From technical challenges to turf wars, ancillaries present their challenges, but also promise significant incremental revenue. This is certainly the case for European hoteliers, where onsite and third-party add-ons such as spa treatments, in-room wifi and event tickets represent an area of significant potential that is largely untapped. This Analysis provides insight into the opportunities and challenges of ancillary products for the European hospitality market. The article features an overview of ancillary services by category, reviewing guest management technologies and touchpoints to outline a roadmap for European hoteliers to increase ancillary sales.
Learn More about European In-Destination Events and Activities
Phocuswright’s upcoming Special Project, In-Destination Events, Attractions & Activities: Europe provides a detailed picture of the European in-destination travel activities landscape, comprised of local events, tours and attractions that are often core to the leisure travel experience. The project features consumer surveys in five European markets (U.K., France, Germany, Italy and Spain), a survey of event and activity providers, in-depth executive interviews and third-party data analysis to deliver a 360-degree view of the local activities and events marketplace.
- Guest Management Technologies and Touch Points
- Ancillary Sales via Hotel Direct Channels
- Status of Ancillary Hotel Revenue in Europe