Chat, Shop, Buy: Messaging as the New Traveler Medium

Summary

The growth of mobile messaging has been remarkable, and certainly undeniable. While mobile chat apps emerged as free, Internet-based alternatives to comparatively expensive text messaging, numerous apps have introduced a range of innovative features and functionality to include pictures and video, commerce, brand marketing, customer engagement and more.

Phocuswright's Chat, Shop, Buy: Messaging as the New Traveler Medium examines the rise of messaging and the opportunity for travel brands to leverage chat-based services for customer engagement. This report addresses the target traveler segments for chat-based travel planners and challenges in winning them over, as well as the use of chat in hospitality for guest service and engagement and much more.

Research highlights include:  

• The use of text and messaging apps among U.S. travelers
• The growing ecosystem of chat-based travel-planning services
• The role of bots, artificial intelligence and people in powering chat
• The future of chat and how it will – and will not – impact travel

Purchase Phocuswright's Chat, Shop, Buy: Messaging as the New Traveler Mediumfor the essential information on how to leverage messaging technology in your company.